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Apple – from the iPod to the iPad – a case study in Corporate Strategy

Over the last ten years, Apple sales have increased from $5bn to $65bn and profits have soared to $18 billion. In 2011 sales revenues will exceed $110 billion, thanks to the tremendous success of the...

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Apple Case Study – from the iPod to the iPad – A study in Corporate Strategy

Over the last ten years, Apple sales have increased from $5bn to $65bn and profits have soared to $18 billion. In 2011 sales revenues will exceed $110 billion, thanks to the tremendous success of the...

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Apple Case Study – from the iPod to the iPad – Steve Jobs and the Growth...

Why did Apple choose the iPod in 2001 and what had happened to Sony and the Walkman. Why hadn’t they made a move? These were the key questions which prompted my case study, Apple from the iPod to the...

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